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tiktok's obsession with 90s inspired beauty trends

With 2.2M views under the 90s beauty hashtag on TikTok, it's safe to say Gen Z are loving the 90s beauty trends just as much as Kate Moss and Jenifer Aniston once did. 

brown lipstick

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Brown lipstick sprung back into our makeup bags in 2014, when the Arctic Monkeys, chokers and knee- high socks were all rising in popularity. Yes - grunge was well and truly back.

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Those trends were thrown into the mainstream by Tumblr, but with TikTok now being the social platform of choice, grunge has been interpreted in a whole new way. The brown lipstick inspo for gen z seems to be supermodels and superstars. The likes of Naomi Campbell and Posh Spice have become makeup muses for the brown lip. 

butterfly clips

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Seen on Brittney Spears in the 90s and Megan Thee Stallion today, butterfly clips are no longer a thing of the past. TikTok has expressed it's love for this hair accessory, in all colours, shapes and sizes. The versatile accessory brings an air of youth to any look, proving there is no stronger feeling than nostalgia. 

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You can grab a multipack of these on ASOS or even a more ornate butterfly clip claw for a more elevated 90s look. 

graphic liner

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Graphic liner can transform a look from drab to fab. Liner in all forms was huge in the 90s, whether you wanted to look grunge or chic. Seen on the likes of Bella Hadid and heavily used on runways, graphic liner comes in all shapes and colours. 

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TikTokers such as Tashi Rodrigues (@Tashimrod) and @chloeandcos have gained over a million likes for their hugely creative graphic liner looks. This just goes to show, graphic liner is not a microtrend. 

Ready to take your inspo to the next level? Visit Asos.com or download the Asos app.

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