logomania
logomania
how the 90s rave scene changed fashion
Rave culture in the 90s was all about self-expression and freedom - and that's just what it bought to the fashion world.
To better understand the influence rave culture had on fashion, we should look at the evolution of the music itself. Before the 90s, the Acid House ruled the 80s, with smiley-face clad denim and florescent nylon. Garage was a genre which originated in the US but came into its own in the UK. Garage bought high-end luxury clothing to the dancefloor, with obnoxious prints and coordinating ensembles for the boys and more balanced designer outfits for the 'garage girls'. Both of these music movements combined to create what we know as rave style.
Logomania was originally a huge part of hip-hop style in the 80s, heavily associated with designers such as Dapper Dan. However, after garage and rave style claimed logo-clad clothing, the trend hit the mainstream in the 90s. The garments were a status symbol for many, with celebrities sometimes fashioning the same luxury clothing as ravers.
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In 2022, monogrammed clothing has made its return. In the age of social media, it's no surprise this trend has made a comeback, as more and more people are trying to impress their followers with not only their lifestyle but their clothes too.
Rave was about pushing boundaries. Cut-outs were huge in the 90s rave scene, with more people using clothes as a way to attract others. No matter their gender or sexual orientation, cut-outs were a staple at a 90s rave and they are well and truly back for 2022.
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Being the first year of full freedom, it's no surprise people want to go all out with their style - whether it's a top or a dress, expect to see cut-outs more often this year.
Psychedelic prints injected colour and excitement into rave fashion - a natural progression from the smiley face from the times of acid house. These prints were first taken from the rave scene and thrust into the fashion world when they hit runways.
Brands such as Damson Madder and The Ragged Priest have interpreted the style from the 90s and implemented them into denim designs and vivid tops. Social media, especially TikTok, have provided influencers with the perfect platform to showcase their most vibrant looks to their community in a fun, engaging way.
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Want to get involved? Simply share your rave-ready ASOS fits on TikTok and hashtag #asosyouth for a chance to be featured on our TikTok page.
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